OnePlus 5T also broke the company’s launch-day sales record and became the company’s fastest-selling device in six hours
Chinese smartphone maker OnePlus on Friday said it sold out its newly-launched OnePlus 5T within five minutes of the special one-hour preview sale on Amazon.
“We have seen unprecedented customer response to the early access sales, in India as well as globally. Hundreds of fans stormed our ‘Experience Stores’ in Bengaluru and Delhi,” Vikas Agarwal, General Manager, OnePlus India, said in a statement.
“We are happy to announce that OnePlus 5T will go on open sale, starting on November 28, across all channels including Amazon.in, Never Settle – OnePlus.net, select Croma stores and ‘Experience Stores’ in Bengaluru and Delhi,” Agarwal added.
OnePlus 5T also broke the company’s launch-day sales record and became the company’s fastest-selling device in six hours, the company said.
The device marks the introduction of a 6-inch “Full Optic AMOLED Display” with an 18:9 aspect ratio to deliver a more immersive viewing experience.
The device features a new “Sunlight Display” that adapts automatically to harsh light.
OnePlus has moved its fingerprint sensor to the back of the device.
The OnePlus 5T comes with the same main camera as that of OnePlus 5 but also houses an improved secondary camera for superior low-light photography.
The device has super-fast Qualcomm Snapdragon 835 processor. The “Adreno 540 GPU” boosts graphical performance.
This is OnePlus’ first smartphone to feature an 18:9 aspect ratio display
OnePlus on Thursday launched its next iteration of its flagship OnePlus 5T in New York. The smartphone, which uses Qualcomm Snapdragon 835 SoC, can be purchased in 64GB and 128GB storage options at a price of Rs 32,999 and Rs 37,999 respectively. OnePlus 5T will go on early-access sale on November 21 at 4.30 PM on Amazon India – for Prime member only — and OnePlus online store. The device will also be available through all sales channels starting November 28.
This is OnePlus’ first smartphone to feature an 18:9 aspect ratio display and Facial recognition features that could help to compete with Apple and Samsung.
As for launch offers, OnePlus 5T users will be eligible for a complimentary 12-month accidental damage insurance by Servify on downloading the Kotak 811 savings account and activating it with an initial deposit of Rs 1,000 in the introductory period. Additionally, those who get the OnePlus 5T will get 100GB data from Idea. Moreover, HDFC Bank debit and credit cards users are eligible for a Rs 1,500 instant discount on purchase of OnePlus 5T through Amazon India till December 2017.
ALSO READ: OnePlus 5T sets benchmark; 1.1 mn people subscribe for more info on Amazon
Chinese firm OnePlus today said it will continue to focus on the premium smartphone category in the Indian market, competing with heavyweights like Samsung and Apple.
“There was a duopoly in the premium segment in India. With our entry three players now account for about 98 per cent of the segment. We have been able to secure a significant part of the segment by offering feature-rich device at a competitive price,” OnePlus India General Manager Vikas Agarwal said.
According to Counterpoint Research, OnePlus had over 30 per cent market share in the premium category smartphones (handsets priced above Rs 30,000). (more)
The firm will launch Capture+ under the Billion brand on Wednesday
Flipkart, the country’s largest e-commerce marketplace, is launching its own smartphone on Wednesday.
Flipkart own smartphone : On Thursday, the company put a ‘teaser’ of the device on its website, showing features such as dual cameras, fast charging and unlimited cloud storage. The phone will be launched under the Billion brand and is named Billion Capture Plus . Flipkart also boasted a service network that spans 130 cities.
The teaser did not disclose the price.
Unlike major rival Amazon’s attempt at building a smartphone, which tried to compete directly with the likes of Apple’s iPhone, Flipkart is largely targeting the mid-range smartphone market. The similarity between the two companies is that both are targeting the country’s most voluminous smartphone segment.
While iPhones were and are still among the best-selling smartphones in the US, prompting Amazon to go after that market, those costing between Rs 10,000 and Rs 13,000 make the largest chunk of smartphones sold online in India. What Flipkart will be aiming to do differently is actually sell some of its devices.
Launched in July 2014, Amazon’s Fire Phone was among the biggest failures in the company’s history. After spending years in research and spending millions to develop, sales never took off. Largely due to extremely experimental features that failed to catch the public fancy, which was in tune with the features of an iPhone, a Samsung Galaxy device, or a Google Nexus.
The firm has not revealed detailed specifications. The company seems to have put together a device with features customers search for the most on its platform when buying other phones, at a price point where it sees most of its action. (more)
The diesel option continues to have the same engine as the previous model
Ford India on Thursday launched its new upgraded version of popular compact SUV EcoSport priced between Rs 7.31 lakh and Rs 10.99 lakh.
The new version of the EcoSport is available in both petrol and diesel engine options.
The petrol variant comes with a brand new 1.5 litre engine delivering fuel economy of 17kmpl and it is priced between Rs 7.31 lakh and Rs 10.99 lakh.
The diesel option continues to have the same engine as the previous model and comes at a price range of Rs 8.01 lakh and Rs 10.67 lakh. It has a mileage of 23kmpl.
“The all new Ford EcoSport reinforces our commitment to the Indian market…We have increased the level of localisation to 85 per cent from around 60-65 per cent when the model was first launched in 2013,” Ford India Managing Director and President Anurag Mehrotra told reporters here.
While the price of the existing model has been retained, the new EcoSport has as many as 1,600 changes and dual front air bags and ABS come as standard equipment, he added.
Ford India has however discontinued the Ecoboost petrol engine, variant of which was available in the earlier EcoSport version due to less demand.
Mehrotra also said Ford has become the largest passenger vehicles exporter from India and the products go to even advanced markets like North America and Europe.
The upgraded MIUI 9 operating system will be available for most of the Xiaomi smartphones, including Mi 2 that was launched in 2012
China-based electronics maker Xiaomi on Thursday introduced the latest iteration of its Android-based operating system MIUI 9. The new operating system promises quick app load times and blazing performance, which the company claims to be as good as that in stock Android devices such as Xiaomi Mi A1.
The beta version of the MIUI 9 had been opened in August this year. The final version will start rolling out to select Xiaomi devices — Redmi Note 4, xiaomi unveils mi mix 2and Mi Max 2 – starting Friday. There is a whole lot of Xiaomi smartphones that will receive the update in the near future and the list of devices also includes 2012 flagship Mi 2 smartphone.
In terms of new features, the MIUI 9 sports a new design and comes with new system animations for icons. While there are numerous changes that the new operating system brings, the most noticeable changes are made in the following features:
The app vault feature is an addition to the MIUI. The feature keeps basic apps – those supported by the operating system – such as notes, cab, calendar etc at one place that can be accessed by swiping right on the screen. This is something similar to shelf feature that we saw in OnePlus’s Oxygen OS but with much more utilities.
The much-demanded multitasking feature for Xiaomi devices is now a part of MIUI 9. Also known as split screen, the new OS allows sharing screen with two apps at the same time.
The new notification centre manages to show more information. It groups similar notifications such as WhatsApp messages that can be read by a single swipe down. Also, the new notification centre enables quick reply from notification area and therefore brings uniformity in comparison with stock Android.(more)