Two versions of Galaxy S8 launched; year ahead to be crucial with Apple’s new iPhone coming in
Samsung Electronics Co Ltd unveiled itsflagship smartphone as it battles to regain the market leadership it lost to Apple Inc after the embarrassing withdrawal of the fire-prone Note 7s.
Boasting some of the largest wrap-around screens ever made, the long-awaited S8 is the South Korean technology company’s first new premium phone since its September recall of all Galaxy Note 7 smartphones equipped with fire-prone batteries. Samsung halted their sales in 10 markets, and the phones were banned from aircraft in the United States, denting a revival of the firm’s mobile business.
Two versions of the Galaxy S8, code-named Dream internally, were launched at a media event in New York on Wednesday, with 6.2-inch (15.75 cm) and 5.8-inch curved screens – the largest to date for Samsung’s premium smartphones. They will go on sale on April 21.
“We must be bold enough to step into the unknown and humble enough to learn from our mistakes,” D J Koh, the company’s mobile chief, said at the event after acknowledging that it had been a challenging year for Samsung.
US carriers T-Mobile US Inc and Verizon Communications Inc announced retail pricing for the smaller S8 around $700. The larger phone will sell for $840 at Verizon and $850 at T-Mobile.
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