Ex-Googlers bring augmented reality to Holi selfies with a localised Snapchat

Narendra Modi, PM Narendra Modi, India, News, Politics, Latest News, Pakistan, UP, Look at the first of the three pictures carefully. It is not a simple snap taken on Holi, the Indian festival of colors. In fact, the colors are not real at all! They’ve been put on the face using an augmented reality (AR) app — and it’s not Snapchat.

MaskUp, an Indian app, has launched ‘Holi selfie face filters’ to mark the festival being celebrated today.

And by doing so, it has gone where better-known apps like Snapchat, Face Swap, and MSQRD have not — that is, brought in a specific Indian context to AR.

The app has been devised by Chennai-based Makesto Infotech run by ex-Googlers Jeyashankher Ramamirtham and Pradnya Karbhari. MaskUp was launched on Play Store on January 14 as a very early beta.

“We currently have about 5,000 monthly active users. Holi is our first major experience launch,” says Jeyashankher.

, BJP, Congress, Uttar Pradesh Assembly Elections,

Click here : What the Holi app does 

Hindus increased in absolute terms but decreased in percentage

Hindu population in the country has increased in absolute terms in last four decades but its share in the total population has decreased during the period.

Minister of State for Home Hansraj Ahir said in Lok Sabha that Hindu population in the country has increased in absolute terms from 45.33 crore in 1971 to 96.62 crores in 2011.

“However, the share of Hindu population in the total population has decreased during the period,” he said in a written reply.

Hindu population was 82.7 per cent in 1971 but it has decreased to 79.8 per cent of total population in 2011, Ahir said.

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