Google launches AI-powered Pixel smartphone; will cost Rs 57,000 in India
With an aim to lead the world ofwith its artificial intelligence (AI)-based technology, Google on Tuesday launched much-awaited Pixel — a new premium device completely designed by the tech giant with Google Assistant built right-in — at a special event here.
India is among the first six countries where Pixel is being launched. Starting at Rs, 57,000, it will be available for pre-order in India starting October 13 on e-tailer website Flipkart and at over 1,000 plus multi-brand retail stores, including Reliance Digital, Croma and Vijay sales, among others.
The launch also ended the Nexus branding under which the company has always released phones in partnership with other original equipment manufacturers like LG (for Google Nexus 5) and Huawei (for Google Nexus 6P).
Although HTC has manufactured the smartphones, the new device bears Google branding.
With curved sculpted edges and a unibody made up of combination of aerospace grade aluminum and glass, the device comes in two sizes — 5 and 5.5-inch with 2.5D Corning Gorilla Glass 4 protected super AMOLED display. Pixel is available in two — quite black and very silver colours in India.
Pixel is first smartphone with Google Assistant — a built-in AI programme that works as an intelligent personal assistant and knowledge navigator.
With the Google Assistant, users can have a natural conversation with Google to find answers or get things done on the go. Say “Ok Google” or touch and hold the Home button and the Assistant is ready to help.
“Ask it for a brief update on your day or to play a video on YouTube, look up traffic on the way home from work, find photos or when the nearest pharmacy closes. The Assistant can also offer help with what’s on-screen in any app. So if your friend texts you to meet up at a new restaurant, you can just say ‘navigate there’,” the company said in a statement.